3 Hacks to Attract Customers to your Food Delivery App
According to studies, the number of orders placed on food
delivery apps is set to double by the end of the year. The growth is not
confined to the Western demography alone; it is a worldwide phenomenon.
However, according to the owner of a restaurant that offers seafood delivery in Cape Coral,
the proliferation is not the whole story. Inevitably, thanks to rigorous
competition, use of food delivery apps tends to fall within 90 days of its
download. To retain customers, therefore, consider adopting the following three
hacks.
1. Send
Promotional Reminders Timely
More often than not, customers tend to slip away thanks
to sluggish promotion. With the century turning round the pivot of consumerism,
customers expect decent offers daily. Therefore, make sure to send handsome
incentives timely.
Experts contend that modern business is essentially
centered on a data-driven approach. It is highly crucial to send the right
message to the right user at the right time. Also, you might consider cranking
up the notification mantra a notch by sending appealing GIFs and attractive
images of food. Keep in mind that evening is the ripest time; accordingly,
relay happy hour prices to the prospective customers.
2. Pay
Attention to User Feedback
If you want to enhance the user experience, do pay
attention to user feedback. Show customers that you encourage feedback. In that
case, consider exploiting such channels as notifications, in-app messages and
emails to ask for reviews and ratings.
Apart from gaining insight into the quality of your
establishment, you can also push up your app’s ranking on app store searches.
Consequently, securing user reviews increases app visibility, thereby opening
the same to more customers. According to the owner of a Mexican restaurant in Cape Coral,
feedback-based campaigns are highly lucrative; they boost sales and democratize
customer engagement.
3. Keep
the Users Updated
Lastly, it is the responsibility of the app provider to
update the users on changes in the app. App enhancement is an important step.
While it is true that a section of customers downloads the latest version right
away, most remain in the dark.
Your updating channels remain the same. What you need is
a timely intervention of the same.
As mentioned in the beginning,
the surge in the food delivery market is only a part of the picture. Given the
depressed flip side to the same, it is important to step up marketing measures
to incorporate the ever-evolving dynamics of customers, old and new.
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